Coca-Cola Enterprises is to be an official partner of the new James Bond film, Quantum of Solace.

The company says the marketing campaign will be the biggest activation to date for the £58m brand, including an on-pack promotion offering the chance to win a downloadable Quantum of Solace demo game four weeks ahead of release.

In addition, there will be a daily prize draw until the end of November, with prizes such as Bond-style weekends away and Sony gadgets.

The promotions will appear on special packs of Coke Zero 500ml, 2L, 6 pack 330ml, 8 pack 330ml and 10 pack 330ml while stock lasts.

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