Ribena is launching a new 1.25ltr sharing bottle of its ready-to-drink version.
Available in blackcurrant and Really Light blackcurrant, the larger size aims to build on the success of the 500ml format and drive extra summer sales. It is backed by a £7m media campaign for the brand running throughout 2007, which focuses on Ribena’s heritage of growing fruit in the countryside.
Ribena marketing director, Anne MacCaig, says: "As the weather gets warmer and soft drinks sales increase, this is an exciting time to launch the new share-size bottle." She says the new format will be ideal as an accompaniment for a night in or a BBQ.
Ribena Really Light blueberry is also now available in a 288ml carton.
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