Following the success of the Cadbury Dairy Milk Oreo tablet, Mondelēz International is extending the co-branded formula with the launch of Cadbury Dairy Milk Oreo in a single format from mid-August.
Cadbury Dairy Milk Oreo, which combines the UK’s number 1 chocolate brand and the world’s favourite biscuit, is already worth £19.4m, and is the third best selling Cadbury Dairy Milk tablet in the UK market.
The 41g countline features the same creamy filling with crunchy pieces of Oreo cookie, in Cadbury Dairy Milk chocolate, in a single format intended for on-the-go snacking.
Cadbury Dairy Milk Oreo countline is part of a growing range of innovative co-branded products, joining tablets including Cadbury Dairy Milk Daim and the recently launched Cadbury Dairy Milk Chips Ahoy.
The full co-branded range will be supported by £2m UK marketing investment, including PR, outdoor advertising, digital and in-store activity.
Matthew Williams, marketing activation director for Mondelēz International, said: “Cadbury Dairy Milk Oreo countline aims to build on success of the tablet, bringing two power brands into a new format to inspire new consumers and new snacking occasions.”
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