Imperial Tobacco has introduced Player’s Menthol to its Player’s Range.

Player’s Menthol will be available to retailers from early August in Super King Size 19s, with an RRP of £6.49. Price-marked packs will also be available for a limited time at £6.25, while stocks last.

Madeleine Pearce, senior brand manager, FMC, at Imperial Tobacco, said: “Here at Imperial Tobacco we have an extensive programme of consumer research which ensures our category leading portfolio reflects the evolving preferences of UK adult smokers.

“The Player’s brand has become a major presence in the FMC category and the introduction of Player’s Menthol in the growing sub-economy sector will continue to offer valuable profit opportunities for retailers. Currently 91% of independent tobacco retailers already stock the Player’s range.

“Our research shows that consumers are continuing to seek a lower out of pocket spend when it comes to everyday purchases like tobacco products, and so it is important for us to not only refresh the existing range but also to continue to innovate to ensure we stay on top of the latest consumer trends.”

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