KP Snacks is set to drive incremental sales of healthier snacks among adults with the re-launch of Velvet Crunch, its ‘better for you’ alternative to crisps.

As part of the re-launch the brand is introducing New Velvet Crunch Gourmet Bites, a great-tasting gourmet snack range that is low in salt, has just 87 calories per pack and contains 60% less fat than standard potato crisps.

The air-popped cassava bites are available in three flavours; Thai Chilli & Aromatic Sweet Basil, Mature Cheddar & Onion and Salt & Rich Balsamic Vinegar.

Matt Collins, trading controller convenience at KP Snacks, commented: “Our Velvet Crunch brand is a must stock for retailers as it offers a fantastic incremental sales opportunity in the growing healthier snacks segment of the market.

“The newly re-launched brand meets the demand of adults who want healthy snack options with ‘real snacking pleasure’ without compromising on taste. Retailers who stock up on the new Velvet Crunch Gourmet Bites range and maximise visibility in store can expect to grow their healthier snacks sales.”

New Velvet Crunch Gourmet Bites will be rolled out nationwide this month priced £0.59p per 20g pack supported by wholesale promotions and a national PR campaign.

0845 601 7583