Following a launch in the impulse channel last month, Levi Roots new Coconut Water ‘n’ Lime Still drink has increased its distribution and is set to be rolled out across forecourts nationwide.
The 500ml no added sugar ready to drink still drink has been introduced following the brand’s Coconut ‘n’ Lime Zero carbonate, launched into the multiple channel last year, and to capitalise on the demand and growth of the coconut flavour in the stills category.
A new non-price-marked pack has been created for Welcome Break Services and a range of wholesalers throughout the country at the end June, including Spar Blakemore, Hancocks and James Hall, while Parfetts has listed the existing £1 PMP.
Levi Roots brand manager Vicky Marsden said: “Coconut water has become a phenomenon in the soft drinks category in recent months and the Levi Roots range has been developed in direct response to this. This growth in the wholesale channel means that more retailers can stock up on an exciting new product that meets this demand.
“Levi Roots is already a well-respected household name and the expansion into the country’s forecourts is a great milestone and further strengthens the brand’s position in the impulse channel.”
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