Mars has extended its free cinema ticket promotion Sweet Sundays into a third consecutive year and is expanding it into the Treat Me Category with Mars Bitesize single packs.

The campaign, fronted by the Red and Yellow M&M’s characters, will be available on packs of four of the top Bitesize brands Maltesers, Revels, Minstrels and M&M’s from 16th July.

Mars Chocolate UK is supporting the campaign with £1.4m media spend, and providing accompanying POS units for retailers.

Retail excellence director Tony Lorman commented: “It’s now easier than ever to take part in our Sweet Sundays promotion. The number of participating cinemas has increased by 10%, meaning that 92% of the UK population now live within a 25-minute drive of a valid cinema.

“We’ve also simplified the redemption process with the introduction of new mobile technology. Consumers can now check their unique code by text, with winners receiving a link for a QR code straight to their mobile.”

The offer can be redeemed for a number of films, including: Dawn Of The Planet Of The Apes, Guardians of the Galaxy, The Inbetweeners Movie 2, Ninja Turtles, and Interstellar.

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