Grace Foods UK has added a mocha flavoured variant to its Nurishment range of nutritionally enriched milk drinks.
“Mocha is a really strong addition to the Nurishment range,” says Nyree Chambers, head of marketing at Grace Foods UK.
“In consumer research, mocha is always one of the flavours that brand loyalists say they’d like to see introduced. We’re also confident that the chocolate-coffee flavoured variant will attract new consumers to Nurishment Original.”
Chambers said the launch comes as sales of the £13m Nurishment Original brand continue to outperform the market, with the brand showing year-on-year growth of 20%.