Walkers Sensations is expanding into the popcorn sector to meet consumer demand for more ‘sweevoury’ treats – sweet and savoury flavour combinations.
Its new Sensations Popcorn comes in three flavours: Thai sweet chili; sweet cinnamon & salt; and sweet Indian spices. Each comes in a 90g bag, rrp £1.39. The popcorn category is enjoying double-digit growth (+25.4% year-on-year – Nielsen) with almost nine million households now purchasing ready-to-eat popcorn.
PepsiCo senior marketing manager, Annika Meeks, said: “With research indicating that popcorn sales are in growth, Walkers Sensations has identified a gap in the market for retailers to maximise sales by providing a range which gives new meaning to the ‘sweevoury’ trend.
“Each enticing flavour has been inspired by tastes from around the world. We know that ‘Salt and Sweet’ is a rapidly growing trend in the market, so this range launch responds directly to the increasing ‘sweevoury’ trend sweeping the nation.”
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