Starbucks has added a non-coffee variant to its Chilled Classic range for the first time. New Signature Chocolate is a blend of Fairtrade cocoa and creamy milk.
Packs feature a distinctive melted chocolate-patterned design and black lid.
The launch will be supported by an out-of-home marketing campaign, digital and mobile, product sampling and media partnerships.
Rrp is £1.60 for 220ml.
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