This month sees Gallaher add a menthol cigarette to its Silk Cut range.
The product is aimed at females and will initially feature a limited-edition design to make it stand out on shelf.
According to Gallaher, one in every 15 cigarettes smoked in the UK is menthol and the segment now represents a 6.7% share of the market, an increase of 39% since 2001 (AC Nielsen August 2008).
Jeremy Blackburn, Gallaher’s head of communications, says, "Silk Cut Menthol brings style and sophistication to the premium kingsize menthol sector. It will deliver premium profits for retailers and offers choice to adult smokers."
With a rrp of £5.66, Silk Cut Menthol will complement the existing brand portfolio which includes Purple and Silver.