Rizla has introduced a new rolling paper to cash in on the growing king size and slim sectors of the UK smoking accessories market.

The Rizla King Size Slim Silver ultra thin rolling paper will be supported by national outdoor and consumer media advertising, plus point-of-sale material.

The brand’s website will also be turned silver for the launch period and the Rizla Suzuki British Superbikes team will appear in silver for the last race of the season.

At a rrp of 70p, Rizla King Size offers a profit margin of 50 per cent, and is available in outers of 50 booklets.

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