Benson & Hedges Silver Slide from Gallaher is available once again following its introduction in May as a limited-edition pack. Its launch helped to raise B&H Silver’s market share by 25% as well as drive growth in the important value-for-money sector, according to Jeremy Blackburn, Gallaher’s group communications manager.
"The Silver Slide pack demonstrates our commitment to keeping the tobacco market vibrant by offering choice and innovation in this very competitive sector," he says.
"Consumer research has shown that B&H Silver is the number one brand for offering something different.
"We are confident the Slide pack will be in significant demand in December and I recommend retailers stock up to make the most of this profit opportunity."