Birds Eye has added two new chicken recipes to its Simply frozen food range.
The products consist of 100% whole chicken breasts, covered either in breadcrumbs infused with rosemary & sage or a lightly seasoned crumb. Rrp is £2.29 for a 300g pack of two.
The range is supported by a £1.5m marketing campaign - part of a total £21m spend for the entire Birds Eye brand this year. Activity will include press and poster ads, direct mail and sampling at roadshows.