Coca-Cola Great Britain is aiming to capture "the essence of summer" with its new ad entitled Yeah Yeah Yeah La La La. It aims to inspire people to say ’yes’ to the opportunities summer brings with an ad featuring an exclusive track written and produced by Calvin Harris.

It is the first part of the company’s new Open Happiness initiative in the UK that will also include outdoor advertising.

Meanwhile, Coca-Cola is celebrating Selfridges’ 100th birthday with an exclusive limited-edition Centenary Bottle.

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