A further development in the lower tar cigarette market has been made by Gallaher, with the launch of Silk Cut Slims.

Dubbed a ‘sophisticated, stylish addition’ to Silk Cut, which holds a six per cent share of the UK cigarette market, the new brand has a rrp of £4.74, giving the same profit margin as existing premium tobacco, says Jeremy Blackburn, Gallaher trade communications manager.

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