Gallaher is rolling out its new Silk Cut Slims brand to BP Connect sites as early indications show that the new cigarette is fulfilling a niche in the tobacco market and broadening the appeal of the Silk Cut parent brand.

Launched in April, Silk Cut Slims are available in 20s packs at a rrp of £4.74 and Gallaher claims that the brand is exceeding targets in some cases.

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