Nestlé is launching a selection of chocolate singles in specially-flashed pink packs to support Breast Cancer Awareness Month in October.
From September 19, packs of Smarties, Rolo and Aero caramel will be available to support the Breast Cancer Campaign. Nestlé has pledged £100,000 to the charity.
Meanwhile, Kit Kat is backed by its latest Perfect Break promotion. The activity is giving away 10 once-in-a-lifetime Perfect Breaks, worth £10,000 each. There will be a further 500 prizes of £100. All consumers have to do is enter the unique code from their promotional packs at www.kitkat.co.uk/perfectbreak. This is the third year running that Nestlé has run the Perfect Break promotion on Kit Kat last year’s activity boosted the brand’s sales by 28% (IRI data).
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