KP Snacks’ research into consumer purchasing habits reveals that shoppers buy snacks roughly twice over the holiday season while existing consumers who already have snacks in their weekly basket buy even more.

The company has launched a new stackable case format for some of its best-selling sharing bagged snacks (McCoy’s, Hula Hoops and Twiglets) to help retailers boost their Christmas sales. The eye-catching boxes have a wintery, snowflake design. It reports that its drums and sharing caddies sold well last year.

This year’s range includes KP dry-roasted peanuts, Twiglets and Cheeselets.

Ivan Cross, snacks market strategy and planning director at KP Snacks, said: "All sharing products are provided in our new stackable retail packaging, which makes an excellent free-standing display anywhere in store."

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