Burton’s Biscuit Company is aiming to bolster the out-of-home biscuit market with the launch of a range of single-serve packs for adults, which will be supported by the Burton’s Snacks to Go app the company’s first mobile application aimed at the impulse channel.
The new range includes a 30g Maryland Gooeys twin pack and a 40g bag of bite-size Maryland choc chip cookies, both available in 39p price-marked packs (PMPs) and in plain packs (rrp 45p). There is also a 40g pack of Cadbury Fingers (minis), in a plain pack with a rrp of 45p.
Aimed at independent and convenience retailers, the Snacks to Go app offers information about the new range and the option to purchase in-store point of sale.
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