Heinz has introduced a range of microwaveable soup cups available in four flavours – sundried tomato & basil, forest mushroom, chicken & golden sweetcorn, and cream of tomato.
The soups are ready to eat in 90 seconds, and with a snap-on lid, insulated cup and sleeve, are ideal for eating on the go. Each flavour has a rrp of 99p.
A £5.5m campaign to support the range will include TV advertising, which breaks in October, pos and in-store promotions.
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