The Beechdean Group has signed a licensing deal with Nickelodeon to launch SpongeBob Square Pants ice cream. The 110ml vanilla tubs have a spoon in the lid and a rrp of £1.

SpongeBob Square Pants has been the number one animated show in the US for the past 11 years and boasts over 32 million Facebook fans.

At the same time, Beechdean is relaunching its premium Losely tubs. Flavours include luxury vanilla, Eton mess, Belgian choc truffle and treacle toffee. They are available in 500ml and 180ml sizes, with rrps of £3.99 and £2.50 respectively.

Also available is Beechdean Farmhouse dairy ice cream in tub sizes ranging from 130ml to 5ltr.

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