Nurishment has announced its first-ever motorsport partnership. The nutritionally enriched milk drink is teaming up with Speedworks Motorsport in this year’s British Touring Car Championship (BTCC), one of the world’s most popular motorsport championships, broadcast live on ITV.
Nurishment branding features prominently on Speedworks’ Toyota Avensis driven by rising BTCC star Tom Ingram, bringing the brand to the attention of millions of TV viewers and hundreds of thousands of race-track fans.
In addition, Nurishment will benefit from extensive race-day sampling and use of Speedworks drivers as brand ambassadors.
The drink will also feature in a wide-ranging social media campaign.