A new range of individually-wrapped doughnuts has been launched by Kitchen Range Foods.
Sold in high-impact packaging, the doughnuts are available in chocolate, strawberry and sprinkle-top varieties. They take 40-45 minutes to defrost and then have a 72-hour shelf life at ambient temperature.
David Young, head of marketing at Kitchen Range Foods, believes the product has massive appeal as an impulse snack. “These doughnuts offer good profit potential because they suit so many eating occasions.”