Snickers has cast actresses Joan Collins and Stephanie Beacham in its new advert based on the strapline ’You’re not you when you’re hungry’.

Supported by an £8.1m media spend, the new TV ads reinforce the satisfaction that Snickers can deliver to get you back to yourself when you are hungry. Further support includes PR and digital marketing, along with bespoke point-of-sale and promotional materials in-store.

According to data from IRI for grocery impulse outlets, the Snickers brand is the fastest-growing top 10 bar, growing by 26% in the year until December 5, 2011, and the launch of the new TV creative aims to build on this success.

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