A limited-edition Stella Artois 750ml ’champagne-style’ festive bottle, featuring an embossed Christmas star, is now available. This is to celebrate the fact that Stella Artois was first created as a Christmas beer.
Striking gold, white and red festive packaging gives the Stella Artois Christmas star pride of place and bears the message ’Originally crafted for Christmas’. It is available to off-trade retailers in 15x284ml bottles, 18x284ml bottles and eight x 440ml cans in price-marked packs.
The lager is also supported by a new Christmas TV ad and a digital campaign.