No Fear’s new tropical storm and blue storm varieties tap into the fast-growing ’flavours’ sector of the energy drink market.
Tropical storm is a pineapple, passion fruit & peach punch flavour while blue storm is a raspberry flavour. Both are available in £1 price-marked packs.
No Fear brand manager, Neal Haworth, said: "The new flavours will attract new consumers to No Fear Energy and, at a competitive £1 price point, will deliver an incremental sales boost to retailers."
He added that the distribution of No Fear has increased to 30%, up 16% year-on-year thanks to a combination of product innovation, sponsorship of key sporting events and promotional partnerships.