Mattessons is aiming to score new sales this summer with a limited-edition Brazilian chargrilled version of its Fridge Raiders. "This is the first time Mattessons has launched a product which focuses on a specific event and we are confident this will grow the snacking category over the peak summer sales period," explains Tessa McFadzean, senior brand manager for Mattessons. "Brazilian chargrilled-flavour Fridge Raiders will appeal to the three out of four shoppers who want to see more world cuisines in store. With 45% of consumers planning to buy snacks during the summer, it’s an opportunity for retailers to generate incremental sales"

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