Volvic natural mineral water has added a limited edition summer fruits flavour to its Touch of Fruit range.
Summer fruits follows Touch of Fruit blackcurrant last year, which brought new shoppers into the category and delivered further growth for the flavoured water sector.
Touch of Fruit is also launching a new sports cap format to provide hydration for on-the-go consumption. The sports cap is available on the leading strawberry and lemon lime original variants. Advertising will support the brand this summer.
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