Fruittella has launched sweets with 30% less sugar, and two other products which are completely sugar-free. Fruittella 30% Less Sugar is available in two different flavour variants: Strawberry and Summer Fruits, in resealable pouches that are designed to be shared.
The launch will be supported by a £1.5m marketing spend.
The sugar-free offerings are Fruittella Fruit Foams and Fruit Gums. The Fruit Foams are Peach, Strawberry and Lemon flavours while the Fruit Gums include Strawberry, Blackcurrant, Orange and Lemon flavours.
There’s nothing artificial in the new products as the recipe uses stevia to retain the classic taste of Fruittella.