Pepsi Max is giving away £1m in its new ’Max it for a Million’ on-pack promotion.

The activity ties in with Pepsi’s global partnership with the ICC World Twenty20 England 2009 cricket tournament.

Consumers get the chance to win £10,000 every day until June 21.

In addition to the daily prize, Pepsi Max will give away an extra £1,000 whenever a ’six’ is scored during the tournament.

Consumers need to enter the code they find on their can ringpulls or bottle label at to see if they have won.

The promotion is backed by TV and press advertising.

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