Reckitt Benckiser has introduced a new design for Strepsils, which it says is its first product aimed at the impulse market.
Strepsils Handy Tubes are a new size of pack developed following feedback from independent retailers.
The new compact pack size will be sold in tandem with traditional blister packs but has also been designed to sit alongside medicinal confectionery as a front-of-counter product.
The new design is available in the best-selling category flavour honey & lemon (rrp £1.46) as well as the latest variant, cool (rrp £1.95). The launch will also be supported by a sampling campaign and point-of-sale material.