Ginsters has added a New York-style steak & cheese pasty to its range. The new snack is part of the company’s Pasties of the World range and is also part of a brand relaunch - it replaces the company’s Indian-style pasty.
Ginsters says the new addition is made with some traditional New York flavours and quality local Cornish ingredients, including West Country steak, New York deli-style mustard and manchego cheese.
It will carry the new Ginsters of Cornwall branding.
According to Ginsters, the Pasties of the World range has made more than £3m in retail sales in just over 12 months.
The Ginsters New York-style steak & cheese pasty has a rrp of £1.89.