Chedds, the 100% real Cheddar kids’ snacking brand from Cathedral City, is launching a convenience sector specific format of its cheese & toasties line. The single pack, which consists of six slices of mild Cathedral City Cheddar and six pieces of melba toast, is available in cases of 12. Like all Cathedral City products, Chedds contains no artificial colours, flavours or preservatives. Recommended retail price is 79p.
The Chedds brand is worth over £8m (Nielsen data), and is growing rapidly 161% by value and 190% by volume. The range also includes Chedds Shapes, Chedds Towers and Chedds Nibbles.