Walkers is launching a ’first’ for the sharing segment with Tear ’n’ Share bags of thick-cut crisps where the bag turns into a bowl.

Thomas Barkholt, marketing director at PepsiCo, commented: "We know that the sharing segment is in growth with 86% of households buying sharing packs at least once a month, and by launching an innovative first for the category, we are helping to drive this growth. We know that consumers love the taste of the Walkers core range and now we have made it available to share in a simple format."

Rrp is £1.99 for the150g bags.

The launch is supported by a new TV campaign alongside in-store marketing and social media.

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