An on-pack promotion on Magnum, which starts next month, will give consumers the chance to ’Win a Magnum Pleasure Card’. Each Pleasure Card is a prepaid MasterCard loaded with money (from £10 to £1,000) which winners can spend on whatever they want. There are over £1m-worth of Pleasure Cards available with 25 cards to be won every hour in April, May and June.

Promotional packs of the ice creams include codes on the lolly sticks. Consumers text or enter their code online to see if they have won.

Meanwhile new for this year is Magnum Temptation Chocolate which is chocolate ice cream with chocolate sauce, white chocolate chunks and brownie pieces all in a dark chocolate shell. Recommended retail price is £1.76.

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