Two festive flavours have been added to the Ben & Jerry’s range: Minter Wonderland and Joy to the Swirled. The former brings the much requested flavour of mint chocolate chip to the brand’s fans, while the latter adds a chunk-free creation to the family, with swirling caramel and chocolate fudge in vanilla ice cream.
Ben & Jerry’s brand manager, Alessandra Salvo, said: "Flavour is an important purchase driver in the ice cream category and we’re confident that our new variants will live up to the taste expectations of our fans." He added that Minter Wonderland has already proven popular with consumers visiting the brand’s scoop shops.
The tubs for both new flavours have been given a wintery makeover. Rrp is £4.99.