mperial Tobacco’s JPS Silver range has been extended with the launch of JPS Silver Superkings 10s and 20s, and JPS Blue Superkings 10s. Recommended retail prices are £6.40 for 20 and £3.28 for 10. Price-marked packs are available while stocks last, at £6.15 for 20 and £3.15 for 10.

Amy Kiss, head of consumer marketing at Imperial Tobacco, said: "Sales are increasing month-on-month, and JPS is fast becoming the preferred brand among smokers looking for a quality cigarette from a trusted name at a fantastic price point. The economy-priced sector is in significant growth, around 8% year-on-year, as increasing numbers of tobacco shoppers seek value from their purchases."

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