Pot Noodle has introduced three new flavours in its King Pot range – Bombay bad boy, sweet & sour, and chow mein.

The new flavours join the existing chicken & mushroom, beef & tomato and spicy curry King Pot range, and form part of a development programme that aims to make the snack a £200m brand by 2006.

“King Pot accounts for 18.1 per cent of Pot Noodle sales,” says Unilever Bestfoods category manager Alistair Burgess. “The new varieties will offer a broader choice of snack for those with a larger appetite.”

The launch will be supported with in-store activity, price promotions and radio advertising.

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