New Tic Tac Mixers are available in two flavours, cherry cola and peach lemonade, in 18g and 48g formats. Both variants melt from their sweet fruit layer into a sparkling secondary flavour, ie cherry to cola and peach to lemonade.
The launch is supported by a £1.3m integrated campaign, which brand owner Ferrero says will be widely seen by the target audience of 18-year olds upwards. A combination of TV, social, sampling and in-store media will focus on the uniqueness of the new products. Pos material will also be available.