Ferrero has launched its biggest ever campaign on Tic Tac. Called Find a Fiver, the text-to-win promotion rewards every single purchase of the sweets with either £5 or a voucher for £5 off a minimum spend at Topman, Dorothy Perkins, Cineworld, Nails Inc, National Express or takeaway.com.
It is backed by a £1.7m media spend including a shopper marketing programme, a new TV ad and video on demand, mobile, digital and social media activity all with the ’Give yourself five’ message. Ferrero customer development director, Levi Boorer, says that by extending its advertising to include video on demand, it is ensuring that it accesses "a different group of consumers and opens the category to a wider range of shoppers".
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www.ferrero-trade.co.uk
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