ic Tac is being launched in a new strawberry fields flavour. Brand owner Ferrero says fruity flavours have been highly successful for the brand, with last summer’s limited editions driving incremental growth.

According to AC Nielsen, the halo effect boosted standard Tic Tac sales by 89% while cherry passion, a permanent variant introduced in 2010, is already worth £2.6m.

Strawberry fields will be available from May, and will benefit from a £2m investment in the Tic Tac brand. It will come in 18g single packs, with a recommended retail price of 50p, and 49g 100 packs, rrp £1.25.

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