Breakfast biscuit brand BelVita has a new line called BelVita Tops. These are crispy biscuits, made with wholegrain cereals, with either a choco hazelnut or strawberry topping.
Brand owner Mondelez says that with these new additions it aims to drive incremental sales and attract new consumers to the market by offering a different "taste and texture experience".
BelVita Tops come in 250g boxes containing five x three packs, with a recommended retail price of £2.79.
The launch is supported by a £2m marketing investment, which includes TV, radio, digital, out of home and sampling activity.