Ready-to-drink protein brand For Goodness Shakes has launched its biggest-ever integrated marketing campaign a partnership with obstacle event series, Tough Mudder. The deal will see For Goodness Shakes at all 19 Tough Mudder events across the UK and Ireland for the next two years.
Managing director at For Goodness Shakes, Alex Brooks, said: "We’ve successfully built our brand by getting out there and getting our product into the right people’s hands. Our partnership with Tough Mudder is our biggest, most far-reaching experiential activity ever."
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