AG Barr hopes to boost the appeal of its Strathmore Twist range with the launch of a new pack design. The design brings the flavoured water range in line with the rest of Strathmore’s still and sparkling waters. These packs were updated prior to the Glasgow 2014 Commonwealth Games, for which Strathmore was the official water brand. The new Twist design features bursts of fruit and vibrant colours to reflect the refreshing Twist in every bottle.
Building on the momentum of the Games, Strathmore is sponsoring a range of sporting activities this year. Over the coming months these include the Great Scottish Run and the World Gymnastics Championships.