Nestlé Confectionery hopes to drive sales and profits for convenience retailers with the launch of a major new ’2 for £1’ initiative across 10 of its best-selling packs. These are KitKat four-finger milk; KitKat Chunky Milk; KitKat Chunky Peanut Butter; Aero Peppermint Medium; Aero Mousse; Yorkie; Smarties; Milkybar; Toffee Crisp; and Rowntrees Fruit Pastilles.

The packs are available exclusively in the wholesale and convenience channel.

The company says that with more than 60% of singles confectionery consumed with more than one person present, the ’2 for £1’ multibuy is ideal for encouraging shoppers to trade up and buy an additional pack to share with friends or family.

And, in comparison with packs price-marked at a discounted price of 50p, a ’2 for £1’ multibuy deal is almost certain to make more cash margin for retailers.

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