Premier Foods is revitalising the tea category with the launch of a new range of infusions – Typhoo Fruit & Herb.
As the first extension from the Typhoo brand in more than a decade, the range offers a ‘real fruit’ proposition for the fruit and herb category; and fresh packaging designs.
The 10 flavours include Cherry Charger, Blackcurrant Bracer and Echinacea with Orange Kick.
The new Typhoo Fruit & Herb range, available in packs of 20 infusions at an rrp of 80p, will be available from May. The launch is part of a £5.6 million marketing spend on the Typhoo brand in 2004.