United Biscuits is driving snack growth in the build-up to Euro 2004 with a ‘Red Card & You’re Off’ on-pack promotion across The Real McCoy’s, Mini Cheddars, and KP Nuts.

The promotion offers consumers the chance to find red cards in-pack to win trips to Portugal, yellow cards for branded football tables, or to instantly win more than 150,000 packs of McCoys.

McVitie’s Jaffa Cakes is also celebrating Euro 2004 with packs featuring statements such as ‘You’ll never eat alone’ and ‘I’ll tackle you for them’. Martin Totty, UBUK sales director, said: “Our KP promotion and Jaffa Cakes packaging innovation will drive brand engagement and encourage incremental sales.”

Meanwhile, the Skips brand is continuing its association with The Tussauds Group by sponsoring the new ride at Chessington World of Adventures, Dragon’s Fury.

UB is also running an instant win promotion across Skips and Hula Hoops from this month.

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