Bahlsen is celebrating its partnership with a new film The Hobbit: An Unexpected Journey with a new product range and promotion.
Bahlsen Hobbits are oatmeal biscuits made with wholemeal flour. There are two varieties: oatmeal and chocolate oatmeal.
The on-pack promotion gives consumers the chance to win an exclusive private screening of the film for 12 people at Warner Bros Studios in London. There are 20 official goody bags for runners up.
To help retailers achieve maximum visibility and stand-out on shelf, Bahlsen has developed special shelf-ready packaging featuring details of the on-pack promotion.
Hobbits oatmeal biscuits are available in 250g packs with a rrp of 99p; and chocolate oatmeal in 265g packs, £1.49.