The Good Whey Co is launching Upbeat a new fresh, high-protein drink that’s also low in fat. Upbeat is made from British milk and real fruit, and is a natural source of calcium. It comes in mango & passionfruit and strawberry flavours, in 250ml bottles, rrp £1.79. It contains no more than 150 calories and has less than half the sugar found in leading smoothies and fruit juices.

Initially it will be available in London and the South East but the company hopes to expand distribution in due course. The launch is being supported by an impactful £2m campaign, including widespread sampling. The Good Whey Co was set up last year by Volac, one of the UK’s fastest-growing dairy companies

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